Counter Intuition! That's the word i was trying to recall the other day. Basically if you see the world in a mathematical perspective, its about CORRELATIONS. Basically whether the independent and the dependant variables are in anyway affecting changes upon each other. Of course since the world is NON-LINEAR(NO CETERIS PARIBUS) we cannot qualify exactly how one factor results in a consequence;ACTION REACTION/CAUSE & EFFECT;CAUSALITY.
Studies have showed that one aspect of why humans are superior to animals is understanding this concept of CORRELATION(COUNTERINTUITION). We are able to link long term rewards from suffering in a short term. This can be inform of working like crazy for the rewarding pay cheque at the end of the month. Or the satisfaction gained from running a race. The idea of immediate gratification vs delayed gratification is basically a subset of self control.
Remember those incidences where tigers eat their long time trainers? well basically i guess in this aspect, they still have a deep seated desire that they are unable to control in totality. Essentially, humans have such a problems too, but we are more superior from generations of control such that we are able to suppress your innate desires (Freudian Theorem)
The thing about counter-intuitive situations is that WE usually cant tell when they are positively or inversely related. Beyond that, sometimes you fail to realise emotions take control. Especially in such a complex and complicated world we live in, factors change. Lets take for example, when panic and fear sets in underwater, struggling to the surface kills you even faster; or in a quicksand pit. Even in ordinary,everyday, conversations. Sometimes when you try to reject something so strongly, you give yourself away.
The people who reject it the loudest, are often the ones that are the most affected.